Porthcawl, Wales: The R&A has announced the launch of the Hero Message, an exciting new fan activation at the 2025 AIG Women’s Open designed to bring fans and the world’s best golfers closer than ever before.
Taking place from July 30 to August 3 at Royal Porthcawl, the AIG Women’s Open will be the largest women’s sporting event ever held in Wales. For the first time players will step off the course and into a wave of video messages sent by fans, family and even some surprise celebrity supporters.
As part of the Hero Message campaign, fans around the world can now upload a personal message, including a video or photo, to their favourite golfer via the dedicated portal on AIGWomensOpen.com.
Messages will be showcased across the championship site on big screens, featured on the AIG Women’s Open website and provided directly to each player in the field.
Players have welcomed the Hero Message initiative and are excited to have the opportunity to connect with those who cheer them on from around the world.
Lydia Ko, the 2024 AIG Women’s Open Champion, said: “I think sometimes we don’t realise just how many people are out there supporting us, especially from afar. Hero Messages are such a cool way to bring that to life. To walk off the course and see a message from someone who’s been cheering you on, it’s going to mean a lot. I love that fans now have this direct way to connect with us.”
Georgia Hall, the 2018 champion, added: “The fans mean a lot to us and sometimes we don’t get to hear from them directly. Hero Messages are a really lovely idea. It gives us that chance to feel the support in a really personal way. I think it's going to be really special to see those messages throughout the week and be reminded of how many people are cheering us on.”
Lilia Vu, the 2023 champion, said: “Sometimes when you’re out there competing, you forget how many people are actually watching and cheering you on. Hero Messages are such a cool reminder of that support. To feel that kind of encouragement, it really means a lot.”
The R&A is committed to elevating both fan engagement and the award-winning player experience at the AIG Women’s Open.
Zoe Ridgway, Championship Director – AIG Women’s Open at The R&A, said: “We’re passionate about delivering unforgettable experiences for both fans and players and Hero Messages are a wonderful example of that.
“Using technology we can create deeper connections between fans and players. By surprising players with heartfelt messages from those who support them and are inspired by them, we can showcase the emotional depth of the sport and bring fans right into the moment.”
*To submit a Hero Message to your favourite player, please visit Hero Messages | 2025 | AIG Women's Open
